Worcester, UK

Mike Buckley.

Product manager making the complicated feel obvious in hindsight.

I untangle messy problems into simple things people actually use, and write down what I learn along the way.

01 · How I think

Four beliefs I work by

01
Problems before solutions
The brief behind the brief. I start every piece of work by asking what problem we're actually solving, for whom, and how we'll know we've solved it.
02
The smallest useful experiment
If a test can't fail, it isn't a test. I size work so that being wrong is quick, cheap, and nobody's fault but the hypothesis's.
03
Users are right, even when they're wrong
What people do beats what they say, and what they struggle with beats both. Research is a habit, not a phase you do before the 'real' work.
04
Write it down
Decisions, reversals, and the reasons for both. A good written record is the cheapest memory a team can own.