Writing

Notes on how products get made

Short, honest essays about the job, what worked, what didn't, and what I'd do differently. Written to be read wherever you are.

July 20265 min readA roadmap is a hypothesis, not a promiseRoadmaps written as promises force teams to lie early and often. Written as hypotheses, they invite the one question that actually matters.→
May 20264 min readThe people who left know something you don'tChurned users are the most honest research participants you'll ever get. Happy users tell you what you want to hear; leavers have no politeness left to protect.→
February 20264 min readSmall bets, honestly keptBig plans feel professional and perform terribly. Small bets feel modest and compound quietly. The trick is keeping them small even when you're tempted not to.→
November 20253 min readConstraints are a giftUnlimited scope produces mediocre products with total freedom. Small budgets, tiny teams and awkward legacy systems force the decisions that actually matter.→